„Exploring the Evidence for Cultural Institutions‘ Relevance”

Online Conference from 27 – 29 April 2022

The Connected Audience Conference 2022 will address the pressing issue of Public Value and Relevance: In the 21st century, successful cultural institutions need to be open spaces, acting as places and partners for learning, social cohesion and well-being in a changing world. We need to find new ways to ensure a strong audience focus in the cultural sector, and for this approach to be considered a key to an institution’s culture. We invite you to join your colleagues from around the world to explore the role that cultural organizations can, do, and should play in our communities.

To explore these challenges the Institute for Research on Cultural Participation (Institut für Kulturelle Teilhabeforschung, IKTf) in collaboration with the Institute for Learning Innovation (USA) brings together experts, researchers, and practitioners from the global cultural sector for discussion and exchange.

Conference Design

The international biennial conference will provide inspiring discussions and productive interactions between its various participants and facilitators. This approach offers a role model of our vision of how cultural organizations can connect with their multiple audiences. There will be a minimum of talking heads and a maximum of participant engagement. We seek to create a facilitating and stimulating atmosphere with a strong dialogical approach. Participants will gain relevant experiences and insight for their professional practice.

The main goal of the conference is to examine how audience research and evaluation can support cultural institutions in gaining a greater understanding of their audiences. By using these tools, institutions will be able to increase participation and better inform their strategic development and overall cultural practice.

Keynote speeches

Prof. Dr. Timo Meynhardt: „Public Value – How individuals flourish in community”

Dr. Vera Allmanritter: „Making Visitor Studies Relevant to Relevance: How should we measure success?”

Lori Fogarty: „Making a Difference: How Defining and Measuring Social Impact Changed our Museum”

Dr. John Falk: „Defining and Measuring the Relevance of Museum: The Case for Enhanced Well-Being”

Media partner