Matthias Johannes Bauer is a full professor for communication management at the IST University of Applied Sciences in Düsseldorf/Germany. He is a journalist, holds a doctorate in German studies and is an economist, too. Since April 2018, he has been heading the master’s program in communication management at the IST University of Applied Sciences. One of his teaching and research focuses is festival management. He publishes the book series Studien zum Festivalmanagement (studies on festival management) together with Tom Naber.