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Expert in cultural audiences. Currently Director of Corporate Relations at Grup Focus, responsible for the #granteatrerus project, he coordinates the International Congress of Theater Audiences, and is an adjunct professor at the University of Barcelona (Performing Arts). He previously directed TRESC and held leadership roles in communication, marketing, and audience development at Grup Focus, Mercat de les Flors, Fundació Alícia, and Universitat Pompeu Fabra. He was also a partner-consultant at TekneCultura, specializing in audience data analysis. A frequent speaker, he regularly participates in master’s programs, postgraduate courses, and forums related to cultural audiences, communication, and cultural marketing.