Lea Sophie Michel has been working as an Event and Project Manager at Stadtmarketing Marburg e.V. for six years. She studied language and communication at Philipps University of Marburg/Germany (B.A., 2016) and completed her master’s degree in communication management at IST University of Applied Sciences (M.A., 2023). In her master’s thesis, she conducted research on “Festival Loyalty”, employing quantitative methods to analyze visitor satisfaction and loyalty among festival attendees. Based on her findings, she developed actionable recommendations for rock and pop festivals in Germany.